User Archetypes

Your Computing needs depend a lot on what you want to do with your next gadget. For instance, if you mostly check your Emails, Social Media and occasionally open a Word document, a fitting device for you will wildly differ from someone who plays the most demanding PC Games.

Here are common user profiles. Feel free to browse the archetypes below, I'm sure you'll recognize yourself in at least one of them.

  • the Gamer

    the Gamer

    Almost anything out there will be able to handle Farmville or Angry Birds. You, however, want to play games which are more involved and more ambitious. Sadly, you just can't spend much money[...]

    Market Condition

    Expect to spend between $379.94 and $1929.99 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Gamer often:

    • Plays Triple-A Video Games
    • Plays Subnautica
    • Plays Farming Simulator 17
    • Plays ARK: Survival Evolved
    • Plays The Elder Scrolls V: Skyrim Special Edition
  • the Serious Gamer

    the Serious Gamer

    You play PC games on a regular basis and want something which will play the latest titles with nice graphics at ok frame rates. You just don't have the budget to play everything on Ultra, yet.

    Market Condition

    Expect to spend between $379.94 and $1929.99 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Serious Gamer often:

    • Plays Triple-A Video Games
    • Plays World of Warcraft: Battle for Azeroth
    • Plays Sid Meier’s Civilization VI
    • Plays Overwatch
  • the Hardcore Gamer

    the Hardcore Gamer

    Games are an important part of your life; maybe it helps you out with stress, it's how you spend time with your friends or it's your sport[...]

    Market Condition

    Expect to spend between $699.00 and $2529.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Hardcore Gamer, with potential savings of $280, especially on Stationary Computers.

    the Hardcore Gamer often:

    • Plays Triple-A Video Games
    • Plays Deus Ex: Mankind Divided
    • Plays Overwatch
    • Plays Rise of the Tomb Raider
  • the Video Editor

    the Video Editor

    You have fun with video edition. You mix audio tracks, compose scenes from clips and pictures to craft a rich narrative. Or at least, that's what you're striving for.

    Market Condition

    Expect to spend between $599.00 and $1199.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Video Editor, with potential savings of $101, especially on Laptops.

    the Video Editor often:

    • Dabbles with Video Editing
    • Uses Adobe Premiere Pro CC 2018
    • Uses iMovie
  • the Serious Video Editor

    the Serious Video Editor

    You've outgrown affordable video editing software and now you need something more powerful. Maybe you work with large files, long videos, and high resolutions or maybe it's a matter of[...]

    Market Condition

    Expect to spend between $1699.00 and $2329.99 for new gear (minus accessories).

    The Serious Video Editor might want to wait a little longer before buying new equipment. A new stationary computer could cost you $273 more than usual right now.

    the Serious Video Editor often:

    • Dabbles with Video Editing
    • Uses Adobe Premiere Pro CC 2018
    • Uses Adobe After Effects CC 2018
  • the Photo Editor

    the Photo Editor

    Almost anything can handle photo filters, red eyes or adjusting exposure and color balance. You need something more; you make scratches, blemishes, and even photobombers disappear[...]

    Market Condition

    Expect to spend between $505.99 and $899.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Photo Editor, with potential savings of $51, especially on Laptops.

    the Photo Editor often:

    • Dabbles with Photo Editing
    • Plays Football Manager 2018
    • Uses GNU Image Manipulation Program (GIMP)
  • the Serious Photo Editor

    the Serious Photo Editor

    You can trick, fake or otherwise "correct" any photo, or create one from scratch. You also have to work at the highest resolution possible as your work gets printed in large formats.

    Market Condition

    Expect to spend between $1199.99 and $2129.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Serious Photo Editor, with potential savings of $400, especially on Stationary Computers.

    the Serious Photo Editor often:

    • Dabbles with Photo Editing
    • Plays Football Manager 2018
  • the Audio Editor

    the Audio Editor

    You've been playing with audio. Maybe you're getting started with recording your music or you need to clean up and sync audio for podcasts or videos[...]

    Market Condition

    Expect to spend between $599.00 and $819.99 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Audio Editor often:

    • Dabbles with Music Production
    • Uses Audacity
    • Uses GarageBand
    • Uses GarageBand for iOS
  • the Music Producer

    the Music Producer

    When you start getting creative with music production, you need more serious hardware. Something capable of layering tracks and work with a few effects in real-time[...]

    Market Condition

    Expect to spend between $1199.99 and $1952.58 for new gear (minus accessories).

    Shopping conditions are pretty good for the Music Producer, with potential savings of $400, especially on Stationary Computers.

    the Music Producer often:

    • Dabbles with Music Production
    • Uses Ableton Live 10
    • Uses Adobe Audition CC 2018
  • the Serious Music Producer

    the Serious Music Producer

    You play with intricate audio compositions and you need something capable of handling a lot of tracks at once and apply effects in real-time[...]

    Market Condition

    Expect to spend between $1199.99 and $1952.58 for new gear (minus accessories).

    Shopping conditions are pretty good for the Serious Music Producer, with potential savings of $400, especially on Stationary Computers.

    the Serious Music Producer often:

    • Dabbles with Music Production
    • Uses Ableton Live 10
    • Uses Logic Pro X
  • the Media Consumer

    the Media Consumer

    You spend most of your time with technology enjoying videos, music, eBooks, news articles and social media.

    Market Condition

    Expect to spend between $79.99 and $290.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Media Consumer, with potential savings of $60, especially on Tablets.

    the Media Consumer often:

    • Dabbles with Web & Communication
    • Dabbles with Audio & Visual medias
    • Dabbles with Texts & Numbers
  • the Mobile Gamer

    the Mobile Gamer

    Mobile games like Angry Birds, Fallout Shelter or Monument Valey have exploded in popularity in the recent years. As a result, mobile platforms have become a compelling option for gaming on the go and casual gaming.

    Market Condition

    Expect to spend between $358.00 and $599.00 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Mobile Gamer often:

    • Plays Video Games
    • Plays Hearthstone; Heroes of Warcraft
    • Plays Bruce Lee: Enter the Game
    • Plays Fallout Shelter
  • the Mac User

    the Mac User

    There is something to be said about the Macintosh's elegance and premium feel. With a few unique apps up its sleeve, the platform retains especially tuned to the needs of creatives.

    Market Condition

    Expect to spend between $1037.99 and $1818.00 for new gear (minus accessories).

    The Mac User might want to wait a little longer before buying new equipment. A new laptop could cost you $199 more than usual right now.

    the Mac User often:

    • Dabbles with Web & Communication
    • Dabbles with Audio & Visual medias
    • Dabbles with Texts & Numbers
    • Plays Video Games
  • the Road Warrior

    the Road Warrior

    Does the concept of "working at your desk" sounds hypothetical to you[...]

    Market Condition

    Expect to spend between $1049.99 and $1549.00 for new gear (minus accessories).

    Shopping conditions are pretty good for the Road Warrior, with potential savings of $50, especially on Laptops.

    the Road Warrior often:

    • Uses Microsoft Word 2019
    • Uses Microsoft Excel 2019
    • Uses Microsoft PowerPoint 2019
  • the Casual Nomad

    the Casual Nomad

    During the course of a day, you rarely stay in the same room for long, but wherever you go, you like to stay connected. You like to keep tabs on the news, stay in touch with friends, read, watch videos and listen to music.

    Market Condition

    Expect to spend between $229.99 and $1184.54 for new gear (minus accessories).

    Shopping conditions are pretty good for the Casual Nomad, with potential savings of $328, especially on Laptops.

    the Casual Nomad often:

    • Dabbles with Web & Communication
    • Uses Microsoft Word 2019
    • Uses Microsoft Excel 2019
  • the Aspiring Creative

    the Aspiring Creative

    You express yourself through your use of the computer but you don't specialize in anything specific. Here's for those who craft graphics, video, and/or audio, depending on the situation.

    Market Condition

    Expect to spend between $599.00 and $989.00 for new gear (minus accessories).

    Shopping conditions are pretty good for the Aspiring Creative, with potential savings of $116, especially on Stationary Computers.

    the Aspiring Creative often:

    • Dabbles with Video Editing
    • Dabbles with Music Production
    • Dabbles with Photo Editing
    • Dabbles with Drawing and Illustrations
  • the Mobile Photographer

    the Mobile Photographer

    You consider your smartphone or even tablet to be your main camera? The following devices have distinguished themselves for the fidelity of the pictures they take.

    Market Condition

    Expect to spend between $699.00 and $939.00 for new gear (minus accessories).

    The Mobile Photographer might want to wait a little longer before buying new equipment. A new smartphone could cost you $59 more than usual right now.

    the Mobile Photographer often:

    • Dabbles with Photo Editing
    • Uses Adobe Photoshop Mix
    • Uses Polarr
  • the Productivity-Focused User

    the Productivity-Focused User

    When you think of your computer, productivity suites naturally come to mind. Entertainment is fine, but you have practical needs too.

    Market Condition

    Expect to spend between $599.00 and $799.99 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Productivity-Focused User often:

    • Dabbles with Texts & Numbers
    • Uses Microsoft Word 2019
    • Uses Microsoft Excel 2019
    • Uses Microsoft PowerPoint 2019
  • the Tinkerer

    the Tinkerer

    So, "voiding warranties" is something you do with pride? The following systems allow you to make your own maintenance and some upgrades as needed. After all, it's much more cost-effective to add memory or storage down the road if needed.

    Market Condition

    Expect to spend between $499.00 and $819.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Tinkerer, with potential savings of $400, especially on Stationary Computers.

    the Tinkerer often:

    • Dabbles with Web & Communication
    • Dabbles with Audio & Visual medias
    • Dabbles with Texts & Numbers
    • Plays Video Games
  • the Long-Term Gamer

    the Long-Term Gamer

    ​If you're going to spend a lot of money on a brand-new gaming PC, making sure it can be upgraded is a wise decision. This is the only way to keep playing demanding top-shelf games year after year and it saves you money in the long run.

    Market Condition

    Expect to spend between $1239.99 and $2229.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Long-Term Gamer, with potential savings of $50, especially on Stationary Computers.

    the Long-Term Gamer often:

    • Plays Triple-A Video Games
    • Plays No Man's Sky Next
    • Plays World of Warcraft: Battle for Azeroth
    • Plays Overwatch
  • the Graphic Designer

    the Graphic Designer

    ​Your trade is to present sometimes abstract concepts in an easy-to grasp and pleasant to look at manner. From page layout to logo design, the following systems have you covered.

    Market Condition

    Expect to spend between $799.99 and $1239.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Graphic Designer, with potential savings of $119, especially on Stationary Computers.

    the Graphic Designer often:

    • Uses Adobe InDesign CC 2018
    • Uses Adobe Illustrator CC 2018
    • Plays Football Manager 2018
  • the Hardcore Graphic Designer

    the Hardcore Graphic Designer

    ​​Logos and page layouts are just the beginning for you. You juggle with gigantic files daily. Your compositions depend upon layers upon layers of complexity at high resolutions[...]

    Market Condition

    Expect to spend between $1229.99 and $1999.99 for new gear (minus accessories).

    Shopping conditions are pretty good for the Hardcore Graphic Designer, with potential savings of $400, especially on Stationary Computers.

    the Hardcore Graphic Designer often:

    • Uses Adobe InDesign CC 2018
    • Uses Adobe Illustrator CC 2018
    • Plays Football Manager 2018
  • the Casual Worker

    the Casual Worker

    ​​When at the computer, you don't usually accomplish much. There are exceptions, however, and you occasionally have to work on a text document or organize your finances[...]

    Market Condition

    Expect to spend between $298.00 and $660.99 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Casual Worker often:

    • Dabbles with Texts & Numbers
    • Uses LibreOffice
    • Uses Microsoft Word 2019
    • Uses Microsoft Excel 2019
  • the Multitasker

    the Multitasker

    ​​You don't usually run very demanding tasks on your computer, but you tend to have at least a few windows open. Maybe you compare and cross-reference documents on a regular basis, or you just like to keep tabs on chat and social media while working.

    Market Condition

    Expect to spend between $365.00 and $819.99 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Multitasker often:

    • Dabbles with Texts & Numbers
    • Dabbles with Web & Communication
  • the Serious Multitasker

    the Serious Multitasker

    ​​Handling multiple documents at once is a key element of how you use your computer. You might need an extra monitor to keep refence documents handy, keep an eye on live data or just watch a video while you work.

    Market Condition

    Expect to spend between $1199.99 and $1768.70 for new gear (minus accessories).

    Prices are average right now. If you need new gear, you could do worse.

    the Serious Multitasker often:

    • Dabbles with Texts & Numbers
    • Dabbles with Web & Communication
    • Uses Microsoft Excel 2019