I take extra care to respect your privacy as you use this site, but there are some things you should know:
- I do not know who you are and I won't ask.
- No purchases are made on this site; I'm an advisor, not a retailer.
- If you end up buying from a recommended retailer, I might get paid a little for the referral at no extra cost to you.
- Tek Advisor Uses Google Analytics as well as Facebook and Twitter conversion trackers. They provides me with information regarding how the site's used and actively shape how I maintain the site's content and help me figure out areas to improve. This service mashes every sessions together and do not allow me to track individuals, even if I wanted.
- Dynamic ads on this site might also, in some scenarios, generate some revenue for me.
- You can opt out of dynamic ads and tracking in various ways, including the AdChoice Opt-out tool
It is not necessary to sign up to use this site. You are welcome to follow us on social networks or to subscribe to our newsletter, but it is only to remain informed of new developments with this site. No email addresses or social media account is ever used on this site.
Storage of Personal Information
I only import aggregated popularity count on TekAdvisor.ca and I do not even publish those numbers. They're simply used to direct my daily updates, making sure popular devices are given priority regarding the freshness of their data and filtering popular software to lighten compatibility tables.
Popularity totals are updated daily for devices, and weekly for software.
My newsletter is handled by Mailchimp, which stores users Email address, and optionally, Surname and Last Name. Each and every Email sent through this channel includes an unsubscibe link. You can also unsubscribe here. Subscribers list are occasionally imported into FaceBook's audience builder to help serve ads to and audience which may be interested in the newsletter this process doesn't give me additional information concerning my subscribers, but gives me another way to get in touch with my subscribers as well as people like them.
Analytics Services (Google, FaceBook, Twitter)
I use analytics to make sure I spend most of my efforts where my visitors' interest lies. Most of that is determined using visitor count on a specific page or event counts related to user actions on the site like completing a quiz, reading an article to the bottom or tracking compatibility for a specific program.
Google provides me only basic informations, like visitors and events count and approximative location (I can see the city from which visitors are coming from, but not further) but without any personally-identifying information.
FaceBook goes a bit more personal; including aggregate gender and age, but without personal details, and only for groups of 100 persons or more.
Twitter, on the other end, only helps determine if an ad was successful or not.
I have more ressources to opt to not be tracked online by lawful organizations like the ones listed above in the Choice/Opt-out section below, but an easy way to opt out is to use the AdChoice Opt-out tool.
In short, I store no personal information at all, 3rd parties (like Google) do. They aggregate that data and serve it back to me as an anonymous summary.
As I mentioned above, I use Google Analytics, Google Advertising, Twitter conversion tracking and FaceBook's tracking pixels to measure how this site is used and identify where improvements are needed. I also use it in conjunction with advertising services to bring visitors back to the site on pages I think would be most useful to my visitors based on their behavior while browsing TekAdvisor.ca.
Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.
If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit Google Analytics
Facebook has a similar service which essentially works like Google's. Here's how you can Adjust how Facebook targets advertising at you.
Twitter's analytics services only extend to external sites like TekAdvisor.ca for conversion tracking. Those are only used to measure the effectiveness of certain promotional campaigns I might be running on their social media. Here's the page where Twitter offers additional details on the subject, including how to opt out.
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.
The site uses a few cookies to identify visitors over a very short period and improve your experience in various ways such as directing you to a different home page if you are a returning user or helping you see at a glance if your favorite software runs on the devices you are browsing through.
The site can display prices in Canadian Dollars (CAD) or US Dollars (USD), and a cookie stores your currency preference for a period of 30 days.
Session identifiers are not stored once visitors leave the site, but other cookies will last longer unless you are browsing the site in private mode.
Third party content displayed on this site such as ads are likely to generate additional cookies outside of my control.
As mentioned above, third party cookies are used by third parties as a part of their analytics and advertising services.
- Google's cookies are documented in detail here.
- Facebook's cookies are documented here.
- Twitter's cookies are documented here.
For more information concerning cookies, what they are and how to deal with them, you can also visit whatarecookies.com.
As you visit this site, analytics such as Google's and FaceBook take note of what you're looking for; for instance, what kind of devices you're looking at and what user profiles they correspond to. That data could then be used to send you ads to pages on this site which could come in handy to you.
For instance, let's say you looked at comparisons for specific laptop models on TekAdvisor and that those laptops are the "productivity" type. Facebook would be in measure to present ads promoting my listing of Laptops geared for productivity to you and/or people like you.
Third-party Website Destinations
Third-party Website Content (including ads)
Certain content that appears on this site comes from Amazon Services LLC, Rakuten Linkshare, VigLink and Google AdSense. This content is provided 'as is' and is subject to change or removal at any time.
Third-party content's use is likely to be tracked by its site of origin. It is then possible that third parties such as Amazon and Rakuten LinkShare could know how often certain products have been looked at on this site and gain some knowledge about you.
Sponsored links and content.
Some of the devices ranked on this site are available through affiliated links (also referred to as "Sponsored links"). Those links will take you to a retailer's website where the product is up for sale, and if you end up making a purchase, I could receive a small remuneration for the referral.
Since I started using VigLink, identifying links as sponsored has become more difficult. As a result, any link on TekAdvisor.ca could turn into an affiliate link. For more details on how my use of VigLink affects you, feel free to look into the following document:
Information Sharing and Disclosure
This website does not collect or share any personally identifiable information with third parties. The only information "sharing" occurs in the manner specified in the preceding paragraphs. I do not aggregate user data with personally identifiable information.
I've mentioned a few opt-out methods already, but here they are for your convenience:
- AdChoice Opt-out tool
- Disable cookies
- Set up an "Opt-Out cookie" in your browser.
- Enable Do not track in your browser.
- Google also provides a browser add-on to allow you to opt out from their tracking systems.
- Adjust how Facebook targets advertising at you
- Twitter offers additional details on its conversion tracker, including how to opt out
I reserve the right to disclose any information I may have as required by law and when I believe that disclosure is necessary to protect my rights and/or to comply with a judicial proceeding, court order, or legal process served on our Website.(Since I do not gather any personal identifying information about you, I cannot inform you if this occurs.)
I follow generally accepted industry standards to protect the information submitted on this site. However, no method of transmission over the Internet, or method of electronic storage is 100% secure, however. Therefore, while I strive to use commercially acceptable means to protect any information gathered on this site, I cannot guarantee its absolute security.
In the event that this website goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, the information collected by this website will likely be among the assets transferred.
Changes in this Privacy Statement